Mickey Mouse Clubhouse and Minnie House ranges are now available at all major retailers.
Pre-school play patterns have set the themes for the range, Sunday Fun Day, To the Rescue and Outdoor Adventure. Key lines include To the Rescue Fire Station, Minnie Mouse’s Magic Restaurant and Minnie Mouse Fashion Dolls.
To bolster the play value of the range even more, IMC has also developed a new technology to be included within the playsets: IMT (Interactive Magnetic Technology). Thanks to the technology, figures can activate lights and sounds when placed inside the playsets.
This autumn/winter will be the first phase of the Mickey Mouse and Minnie Mouse launch, where IMC has created a new range of Mickey Mouse and Minnie Mouse products, warming up for the arrival of Mickey´s Roadster Racers in 2017.
IMC is also supporting the launch of the range with a multi-platform marketing campaign with Disney Junior including TV and online creative and on air competitions.
Terry Crew, managing director, commented: “We have been given a fantastic opportunity with the Mickey Mouse Clubhouse and Minnie Mouse licence. These iconic properties have a huge following and I’m confident our new toys will continue on track to a very successful autumn/winter. We look forward to creating a new offering for the much anticipated Roadster Racers series next year.”
Mickey Mouse Clubhouse airs daily on Disney Junior.