Cathy Prowde has joined IMC Toys as maternity cover for Kirsten Chambers.

Over the next year, Cathy will help the business implement its marketing plans and will work alongside managing director Terry Crew to maintain IMC’s relationships, as well as support the sales team and its retail partners.

A Newcastle University graduate, Cathy has worked in the marketing team for a STEM careers website before joining the team at IMC. She will be taking over responsibility for IMC brands, licensors and media partners.

Terry Crew, said: “IMC welcomes Cathy to the marketing team whilst Kirsten is on leave; she will continue the great work Kirsten has done over the last few years to drive IMC’s growth plans and look after relationships with our licensing and trade partners.”