IMC Toys is introducing new additions to its popular Play Fun range of family games.
New releases for autumn/winter 2018 include Truth Detector. Players select a question from the card and pick a friend or family member to interrogate. The interrogated players must put their fingers on the detector – if they’re lying the machine will let the player know, but if it’s not sure and flashes amber the player must ask them the question again. If the machine catches someone lying a siren sounds and the red bulb flashes. If a player tells a lie and gets caught by the Truth Detector they lose a life. The winner is the last person left with life cards.
Plumber Clash is a game that brings friends and families together to clear the blocked pipe. Using skill and speed, players must pump the plunger as fast as they can to unblock the pipe. The suspense builds as players try to rotate the pipe towards their opponent. The player who doesn’t get splashed wins.
The latest games will join the successful game Boom Ball, which launched in 2017.
The new additions to the IMC games portfolio will be supported with strong media investment with over 800 TVRs planned in for October to December. In addition to a media campaign, the range will be supported with a strong digital campaign, as well as being present at experiential consumer events. Influencer marketing will also be central for game launches.