IMC Toys will launch its biggest ever TV campaign on 25th May across its feature plush range, Club Petz.
Established products in the range include Lucy the Dog (best-selling plush of 2014), Blu Blu the Dolphin, CacaMax and Funny Monkey. New introductions include Kao Kao, an interactive sensor activated koala and Charlie Talkie, a parrot who repeats what you say.
The Club Petz campaigns will kick start IMC Toys’ TV advertisement activity for Q3 and Q4. The company has plans to increase its TV spend by 90% and has outlined plans for multi-channel campaigns. Alongside its TV activity, IMC toys has an integrated marketing strategy including print, social media and online activity.
Managing director Terry Crew commented: “TV advertisements are a hugely important part of our business and a key driver for our future growth. Our 2015 TV plans are representative of our commitment to our products and licences. I’m confident that these plans will generate strong sales for our retailers and hopefully result in success stories like Lucy the Dog.”
The campaign will run from the May half-term through to December.