IMC Toys bolsters UK team with appointment of Sue Barratt

Published on: 23rd September 2019

IMC Toys has welcomed Sue Barratt as the new country manager for the UK market.

Sue Barratt joins the IMC team with more than 30 years of toy industry experience. Having previously worked at major companies Lego and Tyco Toys, she was instrumental in the success of Mega Brands in the UK in her 10 years as general manager. She then spent several years as country manager for Meccano Toys and was most recently at Melissa & Doug developing its UK business.

With this appointment, IMC Toys is strengthening its UK team as it gears up for multiple product launches over the upcoming months.

“I am very excited to be joining IMC Toys at such a pivotal point for the company, and really look forward to driving the business with the new innovations coming over the next few years” said Sue.

With several new brands and products set to launch in autumn 2019, Q3 and Q4 will be an important time for the group. The launches will be heavily supported by a 360 marketing campaign inclusive of key influencer partnerships, an extensive PR and digital strategy, a revamped social campaign, an original animated web series streaming on YouTube and Prime Video, and significant TV advertising.


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