IMC Toys boosts UK sales team as company thrives

Published on: 12th October 2021

As IMC Toys continues to flourish, the moves now make the UK operation 13-strong, with predominantly new staff across all areas of the business.

Leading toy company IMC Toys has announced the promotion of Lisa Cox to UK sales manager and the appointment of Kieran Smith as national account manager.

The boost to the UK team reflects the company’s success over the last 18 months as well as its ambitious growth plans for the future. The appointments expand the IMC Toys team to 13 in the UK – a predominantly new team across all areas of the business.

In her new role heading up the UK sales team, Lisa Cox will report directly into UK country manager, Sue Barratt.  Lisa, previously senior national account manager at IMC Toys, has been with the company for 12 months, with responsibility for its portfolio of hugely successful in-house developed brands – Cry Babies, Cry Babies Magic Tears, VIP Pets and Bloopies – and new brands for 2022 including Lucky Bob.

Kieran Smith joins IMC Toys as national account manager, and will report into Lisa Cox. He was previously at MGA, and prior to that held sales roles at Melissa & Doug and Hasbro.

Sue Barratt, IMC UK country manager, commented: “We’ve seen significant change and growth over the last year and, as we brand build and continue to create amazing content combined with eCommerce through our Kitoons OTT platform, we’re investing in our team too. The new appointments will further strengthen the UK team, and enable us to continue to innovate with our brands and drive sales of our best-selling ranges”.

For more information on VIP Pets, Cry Babies Magic Tears, Cry Babies, Bloopies and other ranges by IMC Toys, visit the company website or contact


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