IMC Toys launches new Cry Babies

Published on: 14th March 2018

IMC is introducing new additions to its popular and extensive doll portfolio in 2018.

IMC’s rapidly growing collection is made up of special feature nurturing dolls, including Baby Wow, Cry Babies and top-ranked bath toys Bloopies. New for spring is new collection of Cry Babies dolls, which will help to further grow the brand and range offering. Dotty, Nala and Lady are available from April.

The Cry Babies brand saw successes in 2017, with sales up 184% (NPD FY 2017), and a leading position in the UK special feature nurturing doll category.

IMC Toys will be supporting the growing range with the implementation of a broader marketing strategy, which includes TV and digital media, along with integrated PR. This will build further brand awareness amongst target consumers. Further launches across the entire IMC Doll portfolio for autumn/winter include new additions for Baby Wow, Cry Babies, Bloopies, and a new brand launch, Baby Wee.


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