IMC Toys to launch new Mickey Mouse toy range

Published on: 12th October 2015

Mickey Mouse Clubhouse and Mickey’s Roadster Racers ranges will launch across EMEA in 2016 and 2017 respectively.

IMC-Toys-480The highly anticipated animated pre-school series Mickey’s Roadster Racers follows in the footsteps of the successful series Mickey Mouse Clubhouse, and will debut on Disney Junior in 2017.

IMC Toys will be launching a new toy range as of summer 2016 throughout all EMEA territories. The new range will embody all the imagination of Mickey Mouse, drawing upon key branding attributes. The launch will be supported with a fully comprehensive marketing campaign. Jordi Borrell, chief marketing officer at IMC Toys, has stated the importance and honour to be moving forward with the responsibility of this Disney pre-school flagship property.

Production is revving up on the animated series Mickey’s Roadster Racers, a car-racing adventure for pre-schoolers featuring Disney’s number one star, Mickey Mouse, and his pals Minnie, Pluto, Goofy, Daisy and Donald. Slated to debut in 2017 on Disney Junior channels and programming blocks around the world, the series takes the Sensational Six and their uniquely personalised vehicles on humorous high-spirited races around the globe plus hometown capers in Hot Dog Hills.

IMC Toys will launch a complete range of collectible articulated figures, playsets and vehicles with new features. The first phase of the launch will take place in 2016 and will embrace a new range of Mickey and Minnie products while warming up for the arrival of a complete new line up for 2017 accompanying Mickey’s Roadster Racers.

Jordi Borrell commented: “I truly believe, on the one hand, we have nailed down a very competitive price in our range of products, while on the other delivering to children a sense of adventure and family values within a hilarious creative environment.”


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