IMC’s VIP Pets Mini Fans hailed a success at Fashion Week

Published on: 26th February 2021

IMC Toys’ new collectible range, VIP Pets Mini Fans, took to the catwalk as part of the Mini Mode: Global Kids Fashion Week first virtual runway show.

“Where better to display a range of dolls that have a passion for styling and showing off their fabulous hairstyles than on the catwalk?” commented IMC UK marketing manager, Kerry Tarrant

Following 2020’s hugely successful UK launch of the VIP Pets range, new VIP Pets Mini Fans accompanied models showcasing an eclectic mix of both established and emerging childrenswear designers from around the globe. As they took to the catwalk, the mini models donned a collection of wigs inspired by, and duplicating the pet dolls’ long, colourful hairstyles. The models accessorized their looks by carrying the VIP Pets Mini Fans.

“Working with VIP Pets Mini Fans has been a dream”, says Amanda Rabor CEO and founder of Mini Mode, Global Kids Fashion Week. “The product is both creative and fun and the clients loved the idea of incorporating them with wigs into a kids fashion show. The actual show is dynamic and fun just like the toys, and the kids loved them.”

“At IMC, we are passionate about reaching audiences who are as diverse and inclusive as Mini Mode, and to be able to do so in such a fun and creative way has been the icing on the cake”, added Kerry Tarrant. “The synergy between the VIP Pets Mini Fans dolls and Mini Mode is spot-on. Seeing the dolls on the runway alongside such glamour, creativity, and empowerment within the global kids’ arena has been a real high point for the brand. The wigs are genius and completely capture the very essence of the VIP Pets and their styling possibilities – from ultra-long, multi-coloured plaits and ponytails to loose curls, in vibrant shades of pink, purple, red, green, blue and yellow.’

VIP Pets Mini Fans are smaller versions of the VIP Pets, offering a pocket-money extension to the existing range, with characters that also feature in the latest VIP Pets animated YouTube series Kitoons. Each Mini Fan has a favourite VIP Pet, different coloured hair and an individual hairstyle, and comes with a heart shaped comb capsule, packed with surprise goodies including hair accessories to style the Mini Pets’ extra-long hair. Children discover what’s inside by popping the capsule in water to reveal a rainbow trail and to open the capsule.

For more information on VIP Pets and other ranges by IMC Toys, contact



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