NEWS

Imperial War Museums expands toy category

Published on: 28th September 2016

New ranges will be available from The Lagoon Group and The Monster Factory.

IWM480Imperial War Museums (IWM) has announced new partners for its toy category, as the licensor gears up for BLE 2016, where it will be exhibiting at Stand R10.

The Lagoon Group has produced a line of new products for its IWM range of toys and games that includes jigsaw puzzles, a rubber-band powered spitfire, poster paper planes and a model spitfire and tank. Using IWM’s specially commissioned designs from Hemingway Design, The Lagoon Group has brought its distinctive styling to the products, which will debut at retail in the UK.

IWM has also signed a licence with The Monster Factory, well-known for its original product ideas. The firm has produced a spitfire inflatable that will be launched at BLE 2016 in October. Martin Grix, managing director of The Monster Factory, commented: “We feel that the IWM licence complements our portfolio of brands. We are very excited to be working closely with the IWM licensing team to produce a fantastic innovative range from their extensive archives and knowledge base.”

David Fenton, head of retail and licensing at IWM, added: “These licensees have developed some great products and we are delighted to be working with them. They have both been enthusiastic and committed to bringing high quality, innovative products to the market, under IWM’s unique brand, and the new ranges will extend our toy offering aimed at children.”

Licensees have access to IWM’s rich collections, which include posters and graphic arts, film, letters, diaries, photographs, paintings, textiles and sculpture.

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