Golden Bear will develop a range of In The Night Garden products to launch in Autumn/Winter 2013. The Master Toy and Nursery licence will include all plush and plastic toys, playsets, figures, developmental toys, vehicles and role play products.
In The Night Garden is the BAFTA award-winning pre-school show produced by Ragdoll Productions and created by Andrew Davenport. It is about a magical picture-book place that exists between waking and sleeping in a child’s imagination.
Barry Hughes, Golden Bear’s commercial director, said: “In The Night Garden will be the perfect addition to our portfolio and we at Golden Bear have thoroughly enjoyed working with Ragdoll Worldwide in developing this toy collection. The show continues to be popular with young children and we believe that our new toys and accessories will be equally admired by the fans whilst proving highly successful for our retail partners.”
Richard Hollis, head of UK licensing for BBC Worldwide, said: “Golden Bear toys are renowned for being able to capture the true essence of properties that are aimed at younger children. In The Night Garden lends itself perfectly to the careful merchandising that Golden Bear can offer and we are delighted with the initial collection that is to go on sale in Autumn 2013.”