Inaugural Seriously STEM Toy Awards announced

Published on: 13th August 2018

First-of-its-kind awards programme recognises importance of STEM for children.

Parents increasingly recognise the importance of teaching children STEM – Science, Technology, Engineering and Maths – to prepare them for the future. Because children learn from play, toys are their first and best introduction to STEM concepts.

Child’s Play Communications has partnered with to launch Seriously STEM, a new awards programme designed exclusively to review and evaluate STEM toys for kids. Winners will be chosen by independent judges – educators, industry play experts and toy reviewers – with real expertise specifically in children and STEM.

Child’s Play Communications specialises in publicising kids’ products, especially toys, and has worked with many brands within the STEM space. is the longest continually operating, privately held STEM education research organisation in America.

Child’s Play Communications president Stephanie Azzarone, commented: “Not every toy genuinely teaches STEM skills. Our goal is to offer valuable information to all those parents who understand the benefits of learning STEM but who need help making the right choices for their child.”

Andrew B. Raupp, founder, added: “We are proud to serve as a partner with Child’s Play Communications and assist with the Seriously STEM Awards process. Stephanie and her team have put together an experienced panel of judges that will recognise the tremendous efforts made by edupreneurs and toy manufacturers at various levels of play.”

Manufacturers may submit products for review within the four subject categories, and within specific age groups, ranging from toddler to teen. Criteria for selection will be established by the panel of judges.

Products from any country and company, including the UK, are eligible for submission. The submission period runs to 14th September, 2018. The official entry form is available here.

A percentage of Seriously STEM proceeds will be donated to the National Pediatric Cancer Foundation.

Winners will be announced on 1st November at the third annual Kids’ & Family Tech Expo in New York City and heavily marketed throughout the holiday shopping season.

For additional information, contact


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