Incredibles 2 achieves biggest ever opening for an animated film

Published on: 18th June 2018

Disney has estimated that the film earned $180m in its first weekend in North American theatres.

The Incredibles 2 has taken the title for the best animated opening of all time, the biggest PG-rated launch ever, and the eighth-highest film launch overall.

Disney estimated Sunday that the film earned $180m in its first weekend in North American theatres — far surpassing industry analysts’ highest expectations, which had the film pegged for a $120m to $140m debut.

The previous animation record-holder was another Pixar sequel, Finding Dory, which launched with $135m in 2016. It was Disney’s live-action Beauty and the Beast that held the record for a PG debut with $174.8m in 2017.

Cathleen Taff, head of distribution for Walt Disney Studios, commented: “You don’t get to this level of opening without appealing to everyone, whether you’re a fan of animation, superheroes or just out to have a good time and want to see a good movie. We had a film that had something for all ages.”

Incredibles 2 picks up where the action of 2004’s Incredibles left off for Mr. Incredible (voiced by Craig T. Nelson), Elastigirl (Holly Hunter), Violet (Sarah Vowell), Dash (Huck Milner) and baby Jack-Jack. Brad Bird returned to write and direct the sequel, which has been very well received by both critics and audiences.

According to Disney, adults made up 31% of the audience, families accounted for 57% and teens were 11%.

Incredibles 2 is also the second-biggest ever June debut, behind only Jurassic World ($208.8), with the latest franchise installment, Fallen Kingdom, is about to launch in North America next weekend.


Toy Fair 2022 – visitor registration now open

Simba Dickie secures master toy deal for Xilam’s Oggy Oggy

Hanky Panky partners with Trends UK for launch of That’s Magic range

Amaroni becomes UK distributor for FabBrix

Lego shares content to mark launch of Lego City Stuntz

BLE outlines enhanced Covid-19 testing and safety measures

ICTI Ethical Toy Program appoints Todd Merton as head of Business Development

WWE extends global partnership with Mattel

Spock boldly goes where no giant Playmobil figure has gone before

Smyths Toys’ Oscar teams up with L.O.L. Surprise! for new single