Moose Toys has announced that industry veteran Jeff Hurst has joined the company as senior vice president of North American Sales.

He will be based out of the company’s US operation in El Segundo, California, beginning in October. In this leadership position, Jeff is responsible for defining, leading and driving the execution of the North American strategic sales plan and annual goals for emerging and established markets.

“I found this opportunity with Moose irresistible. My team and I are not just selling toys, we are selling Moose innovation and that is what ultimately attracted me to the company and this role,” said Jeff. “With its wildly creative original brands and impressive licensing portfolio, the stage is set for Moose’s next level growth. I look forward to expanding Moose’s already world-class sales team and contributing to the company’s continued success.”

Jeff is a longstanding leader in the toy industry and throughout his career has built and led teams to create new markets and channels for innovative, award-winning products such as Paw Patrol and Hatchimals as vice president of Sales and Marketing at Spin Master. He also served as chairman and board direction for the Canadian Toy Association for 12 years. Previously, Jeff held the position of vice president of Sales for MGA Entertainment and vice president of Sales and Marketing for LeapFrog Canada.

Steve Arkeveld, US general manager of Moose Toys, commented: “Jeff is deeply immersed in the toy industry. Throughout his career, he has brought an impassioned level of entrepreneurial and commercial thinking that is ideally suited to supporting Moose Toys and our goals for growth. We’re confident in Jeff’s ability to lead our aggressive sales strategy, maintain and build customer relationships and further the development of the sales team. Jeff is a thoughtful leader who inherently exhibits the qualities that will make him an excellent fit with the Moose culture.”