Jerome Lomer has been appointed as senior national account manager and Nivi Bhide as marketing director, both joining the UK team this spring.

Nivi brings with her a wealth of experience following more than a decade working with big toy brands Mattel and Fisher-Price. In her new role Nivi will be responsible for increasing awareness of the brand’s portfolio in Europe, working across both traditional and digital marketing platforms. Nivi’s core objective is to emulate the brand’s US success in the Baby, Infant and Pre-school arena here in the UK, as well as in France and Germany.

Jerome joins Infantino having worked within the toy industry at Manhattan Toys and Au Sycomore for over 13 years. In his new role heading up sales in the UK, Jermone will be working closely with the US and European team.