Innovation First International is thrilled to be have been awarded this accolade considering this sort of accolade is unprecedented for a brand’s first year of trading.
Toymaster selector, Paul Reader, said: “Toymaster doesn’t give these awards out often, but Innovation First International is a well-deserved recipient as they have consistently exceeded expectations as a supplier.”
Heather Corbett, marketing manager at IFI, said: “We’re over the moon to pick up this title. To win another award is always a lovely feeling, but to win such an unexpected award chosen by highly influential UK toy industry experts is just amazing. We couldn’t be happier.”