Inside Out adds Viking Toys to sustainable line up

Published on: 25th June 2020

Viking Toys is the latest addition to Inside Out Toys’ growing portfolio of sustainable offerings. 

Based in Sweden, Viking Toys is a small, family-run toy company. When the company was founded in 1974, it was based around a dream to create the safest and most durable toys on the market; toys with open-ended play value to enable children to develop their imaginations. This goal still inspires and defines the company today.

Viking Toys’ Classic line of toys is renowned for being soft, strong, and durable enough to last a lifetime, allowing them to be handed down to friends and family. They are made from virgin raw materials, guaranteeing the highest possible quality, and are free from toxic substances.

The Ecoline combines Viking Toys’ timeless design of durable non-toxic toys with an oil-free, plant-based material made from sugar cane – taking sustainability to a new level. The range is 100% recyclable with packaging made from recycled material, and with every Jumbo sized Ecoline product purchased, Viking Toys commits to planting a tree.

The Viking Toys factory is IS9001 certified, ensuring it follows all the relevant environmental management standards, and all toys comply with EN71 European Toy Safety standards.

A family owned and run company, Inside Out Toys already distributes two brands of wooden toys; Jumini, its own brand of brightly coloured wooden toys, and Studio Circus, a collection of pastel coloured wooden toys designed in the Netherlands. Last month the company also announced a new partnership with Tikiri Toys in Sri Lanka, to distribute its 100% natural rubber and organic cotton baby toys in the UK.

The company supports many charities each year, including donations of toys to Northamptonshire Health Charity and Giving World.

For more information visit


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