Inspiration Works promotes its ELAs through TV

Published on: 28th August 2013

August has seen Inspiration Works begin its pre-Christmas advertising through strong TV campaigns for some of its electronic learning aids.inspwrksads300

The ELAs include Peppa Pig, In the Night Garden, Disney Princess and Fireman Sam. Two of Inspiration Works award-winning Peppa Pig electronic learning toys will feature on TV from August; displaying how the licence continues to be loved, and how well it works in the ELA market. In addition, two In the Night Garden products, new for 2013, are being supported and already proving to be a successful licence for Inspiration Works, the commercial can be seen below.

Disney Princess and Fireman Sam ELAs have been backed by a ‘Just like Mum and Dad’ campaign, where the firm is targeting children and their parents. In total there will be 800 TVRs from August supporting the ELAs, plus additional promotional activity in the form of competitions, social and digital marketing.

Tracey Devine, marketing director, commented: “We began our TV campaign at the start of August and have already seen great sales for the range. Peppa Pig Fun Phonics is one of our best-selling toys and we hope that with the TV advertising supporting a new licence and other great new products we will have further best-sellers. It’s such an exciting time for us and we are eager to see the results.”

You can view the adverts below:

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