LICENSING NEWS

Intelex Group signs for YooHoo & Friends

Published on: 1st July 2013

The Intelex Group has announced a new three-year licensing agreement that will enable them to transform YooHoo and Friends into heated toys.Intelex-Heatable-YooHoo300

Intelex has announced the arrival of five soft YooHoo characters, which are all fully ‘warmable’. Headlining the group is YooHoo the cream Bush Baby; also available will be Pammee, a Fennec Fox, Roodee, a Capuchin, Lemmee the Lemur, and Chewoo the Red Squirrel.

Since launching its flagship product in 1995, the microwaveable herbal Hot-Pak, Intelex has since expanded into a collection of original and branded products for kids and adults including Socky Dolls, Hooty, Gromit, Bagpuss and Boofle.

The new deal with Aurora will see toys that feature a fun and educational message on the importance of global conservation and caring for the planet’s many rare and endangered species.

The range hits shelves in August 2013. To find out more about the new range of heatable YooHoo and Friends, the Intelex team can be contacted on 01933 679 777.

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