NEWS

Interplay appointed as exclusive UK distributor for GoldieBlox

Published on: 28th February 2014

Interplay will launch the GoldieBlox toy collection in July, with the first three kits in the series.stuff-for-Hev300

GoldieBlox has seen major success in the US since its launch, with sales of over 280,000 units in 2013 and wide media acclaim. Debbie Sterling, a female engineer from Stanford University, founded the company with the ambition to inspire the next generation of female engineers. Her aim is to rebalance the equality between males and females in engineering roles with the availability of toys such as the GoldieBlox kits directed at young children aged four years plus.

Interplay will launch the GoldieBlox toy collection in July, with the first three kits in the series. Each kit is a blend between a construction set and a storybook adventure which follows the main character Goldie into a world of construction. This combination introduces engineering and technological principles as the child becomes a young inventor helping Goldie build machines to resolve the problems she encounters.

Gemma Porter, marketing manager, Interplay UK, commented: “We’re delighted to be appointed as the exclusive UK distributor for this new collection. The entire Interplay team loved the GoldieBlox concept as soon as we saw it and felt it fitted perfectly with our portfolio. We are looking to emulate the success that the US has achieved and bring GoldieBlox to a brand new generation of female engineers in the UK.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Breaking News: PlayMonster set to expand global presence with rebranding of Interplay UK

TRA’s Toy of the Year Awards winners announced

Wow! Stuff flashes to the beat with new Chibies

VTech to launch green ELPs as part of ongoing sustainability commitment

Missing Toy Fair? Toy World’s January issue has the industry covered

Fears grow of major price rises due to increased shipping costs

Exclusive: Standing up to Amazon – a successful trading terms strategy

Inventor Adam Borton seeks students for Toy and Game School

BTHA celebrates 2020 toy trade Superhero Awards

The Lego Group launches Lego Bygge Hygge