GoldieBlox has seen major success in the US since its launch, with sales of over 280,000 units in 2013 and wide media acclaim. Debbie Sterling, a female engineer from Stanford University, founded the company with the ambition to inspire the next generation of female engineers. Her aim is to rebalance the equality between males and females in engineering roles with the availability of toys such as the GoldieBlox kits directed at young children aged four years plus.
Interplay will launch the GoldieBlox toy collection in July, with the first three kits in the series. Each kit is a blend between a construction set and a storybook adventure which follows the main character Goldie into a world of construction. This combination introduces engineering and technological principles as the child becomes a young inventor helping Goldie build machines to resolve the problems she encounters.
Gemma Porter, marketing manager, Interplay UK, commented: “We’re delighted to be appointed as the exclusive UK distributor for this new collection. The entire Interplay team loved the GoldieBlox concept as soon as we saw it and felt it fitted perfectly with our portfolio. We are looking to emulate the success that the US has achieved and bring GoldieBlox to a brand new generation of female engineers in the UK.”
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