Interplay has ramped up the marketing support for Craft Party.

The newly launched Craft Party kits include everything required to throw an exciting children’s party and Interplay is ensuring consumers are aware of this with a full programme of PR support, including a targeted blogging campaign on www.UKMums.tv.This includes a feature on ‘Top Party Tips’ for parents facing the first kids parties as children start their first school year.

A series of competitions in printed parenting publications and key media sampling will ensure Craft Party is receiving marketing support on all fronts. Interplay will further enhance its online presence with other Craft Party blogs, featuring reviews and images of the Craft Party range, along with each bloggers own tips on how to get the party started.

Ross Ainsworth, managing director, said: “We are delighted to be working so closely with a variety of media and UKMums.tv to get parents talking about our innovative Craft Party solution. With the new school term just about to start we know parents thoughts will already be turning to the stress of birthday parties, so Craft Party is the perfect product to ensure an exciting, fun, but above all easy, children’s party. Our all-encompassing campaign makes use of some of the best platforms for communicating directly with consumers and we are sure that everyone will be desperate for an invite to a Craft Party.”