Interplay grows over 50% in a year

Published on: 19th January 2018

Sally Walker joins team as general manager to build on the growth of the company for 2018.

Interplay has announced another year of growth in 2017, with an increase of over 50% in overall business. This is despite a challenging commercial year for the toy industry. Whilst all brands have seen growth or experienced a successful launch, My Fairy Garden and Fab Lab have enjoyed the most success in the UK and international markets.

The Interplay team has built innovative and imaginative brands that are growing into evergreen properties, and will be revealing new launches at the 2018 toy fairs.

Continuing the company’s growth curve, Interplay has confirmed that Sally Walker (nee Plumridge) is joining the business as general manager. Having held previous senior leadership roles including MD of Leap Frog and marketing director at Tomy and Mattel, Sally will bring her vision and toy business experience to the team.

Combined with the strengths of the existing Interplay team, Sally’s experience and skills will provide the leadership and structure required for the rapidly expanding business.

Ross Ainsworth, who has established and built the multi-award-winning company over the last 20 years, becomes CEO, with a special focus on continued creative innovation. It is this passion for product and creative excellence that has driven the success of the company.

Sally commented: “I feel very lucky to be joining the great team here at Interplay. There is something very special about the brands, the products and the people. The achievements and performance of the business, particularly over the last few years, are real proof of this and I am excited to be part of the team building an even stronger future.”


Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy

New Paddington Bear Ty Beanie Baby launches at Hamleys

Exclusive: Working with Kayes of Cardiff

Exclusive: Learning Express visits Toymaster

Monster High: The Movie trailer drops as premiere date revealed

Nigel Kay joins Creative Kids as head of Sales, UK

Curious Universe celebrates inclusion in The Sunday Times 100

Exclusive: Casdon and Joseph Joseph cook up success together