Interplay launches new campaigns for the A/W period

Published on: 14th October 2019

Alongside its new games campaign launch, Interplay celebrates five award wins for its new product launches this season. 

Giving its games portfolio a further boost, Interplay is announcing significant marketing investment featuring new advertising campaigns for its hero games titles, which will be unveiled this month.

Having established itself as a strong contender in the games market, Interplay UK has commissioned new TV creatives and videos for the key games titles, including 5 Second Rule. Designed to appeal to UK and European markets and a wide family audience, the new TV creatives will debut on TV screens in October and run to December, creating new awareness in time for the important Christmas season. In addition, Ultra Dash and Orangutwang are benefiting from high-level TV promotion already running to December.

October will also see the launch of a large broadcast, social media and YouTube initiative. Campaigns will promote the games portfolio to leading influencers and broadcasters with special games media packs.

Further PR campaigns will run across all Interplay toy brands and games titles – securing reviews, gift guides and social media word of mouth across all media platforms.

Interplay also recently won five awards from MadeForMums and BlogOn Toys for its latest launches. This included a highly coveted Gold MadeForMums award for the Fuzzi Street range from Fuzzikins and a Silver award for Orangutwang. The company secured three further wins in the BlogOn Toys Awards, with 5 Second Rule range winning 2nd and Brain Fart and My Fairy Garden Dragon’s Tower both securing a 3rd.

Meriç Pekcan-Butcher, marketing manager, Interplay UK said: “Our new launches are performing very well. Winning these five awards is a fantastic endorsement from parents and bloggers and shows our toys and games ranges offers families the play values they treasure. We are very excited to launch our new games marketing and TV campaign featuring new creatives commissioned by our UK team, so we know they work and appeal to the markets we operate in.”


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