LICENSING NEWS

Interplay launches Peppa Pig Grow & Play

Published on: 24th July 2020

The new set from Interplay encourages children to plant easy-to-grow seeds while having fun playing with Peppa Pig characters.

Interplay Peppa Pig

Interplay UK has launched the new Peppa Pig Grow & Play range. Following the success of My Fairy Garden, the brand encourages children to plant ‘easy-to-grow’ seeds and nurture their plants, while interacting with Peppa Pig characters. In the new range, kids can choose from Peppa Pig, her brother George and their friends Suzy Sheep and Rebecca Rabbit.

The first sets in the range, Peppa Pots, are colourful flowerpot houses for Peppa, George and friends to grow their own plant – cress, pea shoots, basil or red amaranth. The four collectible Peppa Pots attach to each other by clipping the fence from one set to the house of another, to form a Peppa Pig street.

Meriç Pekcan-Butcher, marketing manager, Interplay UK commented: “We are really excited to introduce the new Peppa Pig Grow & Play range. Within days of announcing it, we have already seen a huge interest on social media with lots of positive feedback. Influencer campaigns will be running over the next few months, showcasing how lovely the fun and green-fingered grow & play concept is. We are also supporting the new brand with digital marketing, lifestyle PR campaigns and awards programme running over summer to Christmas.”

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