A comprehensive round of TV advertising is about to begin, and Interplay has also teamed up with a number of girls’ magazines for a four-month campaign of half-page adverts using top girls’ titles. The campaign, which begins in July, will feature adverts that aim to drive girls online whilst also highlighting the unique and creative nature of the myStyle brand.
In total, a target audience of over two million girls aged 7-12 will be reached during the print campaign. This coincides with both onscreen advertising and online activity, which will include a branded competition site, PR, giveaways and sponsorships, all taking place during the vital pre-Christmas period.
Speaking of the campaign, Ross Ainsworth, Interplay’s managing director, commented: “Our myStyle collection is proving hugely popular with girls 8+ and informing them of the new projects on offer is the ultimate aim of our marketing strategy. We have found a combination of TV and print is the perfect way to do this.”