Interplay responds to consumer demand with low price point lines

Published on: 31st July 2012

Having piloted a new collection of lower price point lines, Interplay has been so delighted with the response of retailers and consumers that the company plans to extend the collection further in 2013.

Interplay was inspired to develop the range further after hearing the story of Mike Sonachan from the retailer 10 Little Birds, who had to buy over 35 different birthday presents in one year for his daughter’s friends. Understanding that people want to give high-quality gifts without breaking the budget, resulted in the new £7.99 lines from the company’s already successful myStyle range.

Ross Ainsworth, managing director, said: “We are delighted with the success of the £7.99 collection. Tough economic times mean that consumers are still looking for a quality product but at affordable prices, and providing the solution is what we have strived to achieve. I think the popularity of the first products in the range shows that we have succeeded!”

The latest addition to the range is Dangly Charms, a kit which allows girls to create cute and quirky charms to use as key rings or dangle from their bags. The collection also includes Japanese Friendship Cards, Wire Craft Rings and Friendship Bracelets, taking a classic activity to another level with higher quality components resulting in a professional finish.


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