Interplay set for success this Christmas

Published on: 19th October 2018

My Fairy Garden and Fuzzikins are flourishing with strong marketing campaigns and award wins.

Celebrating two recent awards wins, Fuzzikins continues to grow in popularity and recognition with a Gold Right Start Award in the Art Category for Fuzzikins Dozy Dogs and Cosy Cats, and a MadeForMums Silver award for Fuzzikins Cottontail Cottage in Best Art & Craft toy. With the Fuzzikins Campervan also receiving rave reviews from parenting bloggers and social media influencers, Fuzzikins is enjoying all-round endorsement as a great gift for creative kids.

Interplay is also seeing success with its evergreen My Fairy Garden brand. Supported by a Disney Junior sponsorship, Facebook and TV campaigns running until Christmas, as well as Christmas PR campaigns, the brand is in full bloom.

An ideal present, the new hero item, Fairy Light Garden, is the ultimate fairy grow and play set with magical light and enchanting sound features as well as secret spaces and cute animal play pieces.

The best-selling My Fairy Garden has also been refreshed with a new look and accessories and a new range of collectible Garden Fairies is also available to complement the sets.

Interplay marketing manager Meric Pekcan-Butcher says: “Interplay is on track for a strong Christmas. With sales hotting up, we have enhanced marketing campaigns in place for our key ranges, designed to build awareness, loyalty and depth of purchase with continued strong retail presence. Digital and TV campaigns, along with high-level PR activity, will also continue to support the brands up to Christmas.”


Friday Blog

On a positive note…it’s the Friday Blog!

Rainbow High welcomes six new dolls

More new roles added to Toy World’s recruitment section

Zombie Kittens wins Best Variant award at UK Games Expo

Obituary: Bob Simpson

Consumers urged to ‘shop small’ for Independents’ Day Weekend

Mighty Jaxx showcases collectibles at Silverstone F1

The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games