Interplay set for success this Christmas

Published on: 19th October 2018

My Fairy Garden and Fuzzikins are flourishing with strong marketing campaigns and award wins.

Celebrating two recent awards wins, Fuzzikins continues to grow in popularity and recognition with a Gold Right Start Award in the Art Category for Fuzzikins Dozy Dogs and Cosy Cats, and a MadeForMums Silver award for Fuzzikins Cottontail Cottage in Best Art & Craft toy. With the Fuzzikins Campervan also receiving rave reviews from parenting bloggers and social media influencers, Fuzzikins is enjoying all-round endorsement as a great gift for creative kids.

Interplay is also seeing success with its evergreen My Fairy Garden brand. Supported by a Disney Junior sponsorship, Facebook and TV campaigns running until Christmas, as well as Christmas PR campaigns, the brand is in full bloom.

An ideal present, the new hero item, Fairy Light Garden, is the ultimate fairy grow and play set with magical light and enchanting sound features as well as secret spaces and cute animal play pieces.

The best-selling My Fairy Garden has also been refreshed with a new look and accessories and a new range of collectible Garden Fairies is also available to complement the sets.

Interplay marketing manager Meric Pekcan-Butcher says: “Interplay is on track for a strong Christmas. With sales hotting up, we have enhanced marketing campaigns in place for our key ranges, designed to build awareness, loyalty and depth of purchase with continued strong retail presence. Digital and TV campaigns, along with high-level PR activity, will also continue to support the brands up to Christmas.”


Friday Blog

Your flexible friend …it’s the Friday Blog!

Schleich GmbH enjoys 7th consecutive year of growth

New logo and website make debut for Golden Bear

UK retail sales show rise over Christmas

Smart Toys and Games unveils Smartivity range

Exclusive: Holotoyz – a company to tech seriously

Exclusive: Opportunity knocks at Rubie’s

Latest Hornby results report rise in Q3 sales

The 2021 Toy Trust Media Auction is open for bids

Exclusive: Geemac – the complete package