NEWS

Interplay UK unveils new games range at London Toy Fair

Published on: 22nd January 2019

Highly rated, top-selling games will launch with new content and packaging.

Interplay UK will be introducing the exciting portfolio of PlayMonster games at London Toy Fair. Hero titles include Orangutwang, Relative Insanity, Take ‘N’ Play and the award winning 5 Second Rule brand. With a dedicated new games category, the range will benefit from a strong commercial focus and marketing investment which will drive a significant addition to the already strong Interplay UK business.

Available in retail from July 2019 onwards, the new games portfolio will have a refreshed look with new content and packaging. Supported by marketing campaigns and a range of TV, PR and Social Media, activity is developed to market individual titles with maximum effect.

Sharon Fosbery, who recently joined Interplay UK as sales & marketing director, commented: “We are looking forward to showcasing the new Interplay UK games range at UK Toy Fair. We are launching our new games category with some of the most popular best-sellers from the PlayMonster portfolio and introducing strong new and fantastically fun titles. Redeveloped specifically for our markets, we believe the range will continue its successful winning streak.”

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