The move follows years of increasing success for Interplay’s home grown collections which saw the award-winning myStlye range added to the portfolio last year and the additions of Craft Party and Rivetz for 2012.
The team will add to its numbers with a new product development section plus increased marketing and administration support.
Speaking of the plans, Ross Ainsworth, MD commented: “At Interplay, we pride ourselves on the excellence of our kits, from the content and instructions right through to the finished product. This year we achieved a Special Recognition Award from the TRA for all our craft ranges, a Best New Craft Range Award at Toy Fair plus a very special overseas accolade – the Oppenheimer Award. We believe that this is testament to our commitment to excellence and we intend to continue and build on this success.”