The company has encouraged UK families to play together with a raft of downloadable activities.
Interplay UK has been helping families keep children entertained during lockdown with its Boredom Buster Campaign. Offering free games to download, fun arts & crafts activities, as well as science & nature kits and play sets, the company says the campaign has proved popular since launch.
Featured activities from the company’s leading brands included My Fairy Garden, Fuzzikins, My Living World, FabLab and the games range, which have all become sought-after lockdown products.
The Boredom Buster page is packed with free activities, including print and play versions of the best-selling 5 Second Rule Junior and new Colour & Play Games, My Fairy Garden and Fuzzikins colouring-in pages, recipe ideas and a Bug Hunting Guide from My Living World, plus much more.
As well as the arts & crafts, play sets and games products, Interplay’s FabLab range has also seen a sales boost during lockdown, with home styling and tie-dying trending on social media.
Meriç Pekcan-Butcher, marketing manager, Interplay UK, commented: “We are delighted with the positive response we are receiving from the families. Our marketing programme, which is tailored to the Covid-19 crisis environment, is currently reaching out to families through TV, digital and print platforms with messages designed to support families with children in this unprecedented time.”