The company’s new My Fairy Garden range is sponsoring the Fairy Tale Hour on Disney Junior for three months during the summer holidays.
The Fairy Tale Hour features some of the most popular shows on the TV channel such as Sofia the First and Disney Fairies, meaning the campaign is going to deliver a considerable level of awareness for the My Fairy Garden brand.
Interplay’s UK marketing manager, Meric Pekcan-Butcher, said: “We identified Disney Junior as the perfect platform for us to reach our target audience. This sponsorship campaign will enable us to emotionally engage with the children, and we believe this is an important step towards building the brand.”
My Fairy Garden has been developed to help encourage children to interact with nature. The brand is being promoted with a multi-channel marketing campaign to ensure a high level of brand awareness.