NEWS

Isaac Larian ends #SaveToysRUs GoFundMe campaign

Published on: 26th April 2018

MGA CEO has closed the crowdfunding campaign, stating that all contributions will be returned. 

The GoFundMe campaign, which was launched in March with a fundraising goal of $800m from public donations, drew to a close last night.

In a statement posted on the #SaveToysRUs campaign page, Isaac said: “I’m thankful for the outpouring of support the campaign to Save Toys R Us has received from the community and I’m working behind the scenes to ensure this retailer has a future here in the US. I’ve decided to end the GoFundMe campaign and return all contributions so that I can focus my efforts on saving this American icon. My goal is and always was to preserve Toys R Us and save over 130,000 jobs. The GoFundMe campaign generated worldwide awareness and cast a spotlight on the need for Toys R Us to live on for future generations. I’m happy that Toys R Us Canada, Europe and Asia will all be saved thanks to companies like Fairfax, who have stepped in to fund and grow the international entities. This is excellent news for the toy industry, and inspires me and my investors to continue the fight to save Toys R Us in the US.”

RECENT ARTICLES

Nikko Toys revs up for new RC rally cars in deal with M-Sport

Desi Dolls launches in FAO Schwarz, Selfridges London

Families flock to Smoby Play Zone at Gloworm Festival

Pip and Posy entertain at Bristol International Balloon Fiesta

Exclusive: John Grice on Naylor Activity Tunnels

Friday Blog

Innocent until proven guilty …it’s the Friday Blog!

Little Tikes unveils toys based on ‘Let’s Go Cozy Coupe’

Kidicraft bolsters team with two new appointments

Exclusive: embracing Plush

Exclusive: NPD Insight half way through 2022