NEWS

Istanbul Toy Fair returns this month

Published on: 3rd February 2023

The International Istanbul Toy Fair will take place at Tüyap Fair, Convention and Congress Center from 28th February-3rd March.

The exhibition will see visitors gather together with leading toy brands and suppliers under one roof. Companies will have the opportunity to exhibit their newest and most popular products, while visitors can discover the latest lines to help them achieve their commercial goals.

Yeşim Ulusoy, assistant general manager of Tüyap Fairs Production Inc., told Toy World: “Our preparations are continuing. We aim to increase the number of visitors of the Istanbul Toy Fair – which opened its doors to nearly 4,000 visitors from 72 countries and 56 provinces in 2022 – by at least 17%, supported by our effective marketing plans for the show.”

He added: “With the support of our overseas offices in Moscow, Skopje, Tehran and Tbilisi, and our 80 agents in 18 countries, we’ll bring thousands of visitors from the Eurasian toy industry together with a raft of leading exhibitors. Our goal is to help boost the export volume of the sector: to ensure we achieve this, we have digital marketing actions planned in 45 countries including Germany, Italy, Poland, Spain, England, Hungary, Russia and UAE. Social media, digital advertisements and target-oriented mailings will play an active role in reaching potential visitors.”

This year, visitors to the show will be able to view a dedicated section of Baby & Mother Products alongside a host of other categories from across the toy and games industry. Held for the fifth time by Tüyap Fair Organization Production Inc, in cooperation with Toy Manufacturers Association (OYDER), visitors to the Istanbul Toy Fair can discover toys, baby accessories and equipment, innovative tech, hobby and art materials, educational and strategy games, licensed products and much more.

Owing to the nature of this specialist trade fair, the general public and visitors under the age of 15 will not be permitted entry.

For more information, visit www.istanbuloyuncakfuari.com or follow the show’s Facebook, Instagram and LinkedIn pages.

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