The organisers of Istanbul Toy Fair aim to increase the number of visitors by at least 17%, supported by new and effective marketing plans for the show.
The International Istanbul Toy Fair is preparing to bring the toy industry together once again when it returns to Tüyap Fair, Convention and Congress Center, Büyükçekmece, Istanbul, from 28th February-3rd March 2023.
The exhibition, which is located in the centre of Eurasia, will see visitors from the region gather together with leading toy brands and suppliers under one roof. Companies will have the opportunity to exhibit their newest and most popular products at the Toy Fair, while visitors can discover products to help them achieve their commercial goals.
Yeşim Ulusoy, assistant general manager of Tüyap Fairs Production Inc., told Toy World: “Our preparations are continuing. We aim to increase the number of visitors of the Istanbul Toy Fair – which opened its doors to nearly 4,000 visitors from 72 countries and 56 provinces in 2022 – by at least 17%, supported by our effective marketing plans for the show.”
He added: “With the support of our overseas offices in Moscow, Skopje, Tehran and Tbilisi, and our 80 agents in 18 countries, we’ll bring thousands of visitors from the Eurasian toy industry together with a raft of leading exhibitors. Our goal is to help boost the export volume of the sector: to ensure we achieve this, we have digital marketing actions planned in 45 countries including Germany, Italy, Poland, Spain, England, Hungary, Russia and UAE. Social media, digital advertisements and target-oriented mailings will play an active role in reaching potential visitors.”
The Istanbul Toy Fair team continues to closely observe the changes in the country and the world economy in recent years, and says it will act in accordance with these changing dynamics during 2023.
This year, visitors to the show will be able to view a dedicated section of Baby & Mother Products alongside a host of other categories from across the toy and games industry. Held for the fifth time by Tüyap Fair Organization Production Inc., in cooperation with Toy Manufacturers Association (OYDER), visitors to the Istanbul Toy Fair can discover toys, baby accessories and equipment, innovative tech, hobby and art materials, educational and strategy games, licensed products and much more.
For more information, visit www.istanbuloyuncakfuari.com or follow the show’s Facebook, Instagram and LinkedIn pages.