The trade show has been postponed until next year, but a virtual platform dedicated to the sector’s trade professionals is underway for 2020. 

Toys Milano, the B2B event for games and toys, stationery, carnival, decorations and party items, along with Bay-B, focused on the childcare sector, has been postponed to 26th-27th April 2021 due to the current public health crisis.

However, driven by the ideas and suggestions that have arisen during this crisis, Toys Milano has designed the innovative Toys Milano Plus; a custom-built digital platform to meet the needs of businesses and buyers. Active from May 25th to June 25th 2020, it paves the way for industry professionals to contact one another directly to broaden their contact base and build relationships. Companies participating in the initiative will have their own space in which they can “exhibit” products online, push specials, promotional messages and much more. As a result, more than 4,000 accredited domestic and international buyers will not miss out on crucial appointments, will be able to view participating companies’ product lines in detail and contact them directly.

Paolo Taverna, director of the Salone Internazionale del Giocattolo, commented: “The ongoing Covid-19 pandemic has forced us to postpone Toys Milano until 2021. But that has not stopped us from moving forward. Instead, we decided to launch Toys Milano Plus because it is precisely when the going gets tough that industry stakeholders must stand alongside their own clients, by leveraging the Assogiocattoli association’s reach. We are convinced that the strength of a trade show lies chiefly in the contacts made, the exchange of ideas and the interactions that lead to closing deals. Our decision to postpone the event until next year was made because of the inability to organise an event that could deliver these kinds of winning outcomes under the current conditions caused by the Covid-19 crisis. At the same time, this difficult situation has spurred us to take action and not give up on our mission.”