Itty Bitty Prettys launched by Zuru

Published on: 17th July 2020

The new collectible range will be supported by a retail roll-out culminating in the Itty Bitty Prettys World Tea Party on 8th August. 

Itty Bitty PrettysZuru has placed inclusivity and kindness at the heart of Itty Bitty Prettys Tea Party Surprise, a modern take on traditional tea party and doll play combined with the highly sought after surprise and collectibility factor. From punk rockers to unicorn princesses and classic ballerinas, Itty Bitty Prettys are collectible fashion-forward, tea-loving, friendship-fostering characters from a wide range of backgrounds.

“We’ve brought together the best ingredients for Itty Bitty Prettys Tea Party Surprise and added a 21st-century upgrade: dress up and classic role-play, collectability and swapping, rich unboxing, and a craft and creative experience,” said Adam Woods, creative director, Zuru. “Our Itty Bitty Pretty collectible dolls are designed to be fashion-forward and inspire individuality and inclusiveness. At its core, the range brings together people of all backgrounds for a cup of tea, friendship and fun.”

On pre-order with select toy specialists from the end of July, the launch will build towards the Itty Bitty Prettys World Tea Party on Saturday August 8th, which will see kids and families encouraged to join the celebration of friendship, fun and fashion. During the event, YouTube and TikTok influencers will celebrate inclusivity, encourage kindness, discover surprises, share tea party ideas and more.

The range includes 13 stylish Itty Bittys, plus one super rare Royal Tea doll. A complete party-in-a-cup, Tea Party Surprise includes surprise magic tea bags and fizzing sugar cubes that, when mixed with water, reveal jewellery, accessories and other surprise accessories that kids can use to dress and style their Itty Bitty Prettys dolls. The layers of fun also include compounds for moulding and making treats, teacups, saucers and more.

Available in two surprise friendship themes, each with two dolls, the Giant Teacup Playset includes more than 25 surprises. The Little Tea Cup features 12 surprises and eight dolls to collect. The Little Tea Cup includes a working teacup, a saucer that also serves as a doll stand, an Itty Pretty doll, a swappable doll outfit and a set of stylish accessories including shoes, jewellery, eyewear and more.

For more information, please contact Tobar on 01603 397105 or email


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