LICENSING NEWS

ITV prepares for Thunderbirds Are Go launch with new partners

Published on: 26th March 2015

ITV Studios Global Entertainment has announced new licensing deals for the UK and Eire across key categories including toys, apparel and accessories, gifting and stationery.

GB Eye will launch a range of posters, prints, gift sets and badges and Star Cutouts will unveil its selection of boys’Thunderbirds-wordpress cardboard face masks and cardboard standees. Worlds Apart will produce a range of novelty lighting for the brand, including Go Glow Lights and Go Glow Pal. Paper Projects has been signed for a range of sticker formats and reward charts, UP Global Sourcing expands the homewares category with its line of tissue products and DNC UK for lunchware and snack boxes.

Global Solutions will launch a clothing range of children’s hanging dress-up costumes inspired by the series. The range will be led by the Scott and Virgil Tracy costumes.

Thunderbirds Are Go production partner, Weta Workshop, builds the gifting programme with a line of t-shirts, art prints, display models and The Art of Thunderbirds Are Go book.

Trudi Hayward, SVP, head of global merchandising, ITV Studios GE, said: “As excitement builds for the upcoming debut of Thunderbirds Are Go it’s fantastic to see our licensing programme for the show growing so rapidly and welcoming such high calibre partners. We’re delighted to be bringing the much-loved Tracy family into homes around the world.”

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