LICENSING NEWS

ITV Studios partners with University Games for Matt Hatter Chronicles

Published on: 4th September 2013

ITV Studios Global Entertainment has announced that University Games has signed a deal to produce a range of games based on Platinum Films’ property Matt Hatter Chronicles.ITV300

University Games will produce a variety of games in a number of formats, all inspired by the adventures of the dimension-hopping young hero. The new line will span traditional and electronic board games and travel games.

The range is scheduled to launch in Autumn/Winter 2014. University Games, which offers games that encourage interaction, imagination, learning and fun, will supply the range to a wide range of outlets, including specialist shops, gift shops, high street majors and online retailers.

Trudi Hayward, SVP head of global merchandising, ITV Studios Global Entertainment, said: “This is a fantastic licence for Matt Hatter. We knew that the ingenuity and excitement of the Matt Hatter adventures would be perfect for a range of games from the right licensing partner; and we certainly have the right partner in University Games.”

Adrian Whyles, general manager at University Games, commented: “The engrossing storylines that kids love from Matt Hatter Chronicles, along with the diverse realms of the Multiverse will be a marvellous inspiration for the games we plan to bring to market next year. We are looking forward immensely to bringing Matt, Roxie, Gomez and a whole host of super villains to life across an exciting new range of games.”

University Games joins a rapidly expanding programme of licensees following Platinum Films’ appointment of Simba Dickie Group as the master toy licensee. They join Penguin, Titan, Topps, TDP Aykroyd, Character World, Smith & Brooks, Trade Mark Collections, VMC and Pedigree as licensees.

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