ITV Studios Global Entertainment (ITVS GE) announced it will represent UK rights for the pre-school brand Babar, and represent the UK, Eire, Australia and New Zealand rights for the animated children’s programme Matt Hatter Chronicles.
The multi-year deal with Nelvana and The Clifford Ross Company sees ITVS GE represent Babar across merchandising and licensing rights.
Jean-Philippe Randisi, Executive Vice President & Director of Consumer Products, ITV Studios Global Entertainment, said: “We are very excited to be representing this classic property. Babar’s enduring values of kindness to others, safe adventures and the importance of sharing stories with family is as relevant today as they were 80 years ago, and this fantastic heritage is an ideal platform to reintroduce the brand to the UK market.”
ITV Studios Global Entertainment will be bringing both brands to the 2012 Licensing International Expo.
Further commenting on this, Jean-Philippe said: “Matt Hatter Chronicles combines cutting edge 3D animation, cinematic production values and exciting storytelling in a pulse-pounding comedy adventure designed to appeal to the hero in us all. We are very excited to be representing this unique property and look forward to bringing it to the market.”