ITV to resurrect Saturday morning kids’ TV

Published on: 18th December 2013

ITV is developing a new weekend breakfast format for children with new Saturday morning TV show Scrambled!.ITV_logo300

Scrambled! will be produced by the team behind Holly & Stephen’s Saturday Showdown, and it will air in early 2014.

The show will soon be established as a brand on ITV and CiTV, and will air between 7.30am and 9.25am on Saturdays and Sundays. It is being produced by Zodiak Media company The Foundation, and will include established and new cartoons and sitcoms, such as Almost Naked Animals and Bottom Knocker Street. The show will also feature chat, comedy sketches, games and celebrity guests, in a similar format to past weekend morning shows such as Live & Kicking and SMTV Live.

Jamila Mertran, CiTV head of programmes, said: “Scrambled! will build on ITV’s heritage of brilliant Saturday morning shows for today’s generation of children. Highlights will include the ability for children to have their original content used on the show through posting videos and photos on the Scrambled! website.”

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