ITV turns over a full advert break to Lego

Published on: 7th February 2014

The world’s first commercial break featuring adverts created entirely from Lego will be broadcast during ITV’s Dancing On Ice this Sunday.legoitv300

On Sunday 9th February at around 6.40pm, viewers will see adverts from the likes of BT, and Premier Inn, but they will all be in Lego form. The actors featured in the commercials will still be heard selling each product, but as a piece of Lego.

This marketing move (a world first) is to promote The Lego Movie; characters from the film will also appear during the advert break and an exclusive new trailer will be shown. The highly-anticipated Warner Bros film will be released on Valentine’s Day.

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