On Sunday 9th February at around 6.40pm, viewers will see adverts from the likes of BT, Confused.com and Premier Inn, but they will all be in Lego form. The actors featured in the commercials will still be heard selling each product, but as a piece of Lego.
This marketing move (a world first) is to promote The Lego Movie; characters from the film will also appear during the advert break and an exclusive new trailer will be shown. The highly-anticipated Warner Bros film will be released on Valentine’s Day.
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