ITVS GE appoints Vivid as Master Toy Partner for Thunderbirds are Go!

Published on: 13th May 2013

ITV Studios Global Entertainment has appointed Vivid as its master toy partner in Europe, Australia and New Zealand for Thunderbirds are Go!, the major new children’s television series co-produced by ITV Studios and Pukeko Pictures in association with Weta Workshop, which is set to premiere in 2015.thunderbirds-wallpaper300

Vivid will produce a range of Thunderbirds are Go! toys, including figurines and vehicles; playsets; die-cast models; role-play and dress up toys; construction toys; board games and puzzles. The products will launch in the UK in 2015 to coincide with the premiere of the new series, 50 years after its first television debut. The products will then roll out to international markets.

Trudi Hayward, SVP Global Merchandising, ITV Studios Global Entertainment, said: “Vivid’s position as a leading international toy manufacturer and familiarity with the iconic Thunderbirds brand makes the company the perfect toy partner for the new series. Thunderbirds are Go! is set to bring the world’s most famous family of heroes to a new audience, and we look forward to seeing the toys that will help bring the show to life in homes across Europe, Australia and New Zealand.”

Paul Weston, Vivid CEO, said: “We are delighted to be partnering again with ITVS GE on Thunderbirds as master toy partner. The collective expertise of ITVS GE, Pukeko Pictures, Weta and Vivid make this a compelling must-have toy line for our retail partners across the world.”

ITV Studios and New Zealand based Pukeko Pictures, in collaboration with world-famous Weta Workshop (Avatar, King Kong, The Lord of the Rings) are co-producing Thunderbirds are Go! (working title) a 26 x 30’ major new children’s series set to debut on ITV and UK’s CITV Channel in 2015. It is currently in pre-production.

This re-invention of Gerry and Sylvia Anderson’s iconic series will be produced using a mix of CGI animation and live-action model sets. Showcasing Pukeko Pictures’ and Weta Workshop’s ground-breaking creative and technical excellence, it will deliver a new level of action-adventure animation for today’s audience, whilst also paying tribute to the legacy of model locations from the classic series.

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