In her new role, Natalie will lead the strategy and execution of European retail and the promotions and digital categories, working closely with agents and the UK sales team. A particular focus will be maximising key brands such as Thunderbirds, which sees a major new 26 x 30-minute mixed media animation launching on ITV and CiTV in 2015. She will continue to report to Trudi Hayward, SVP, head of global merchandising.
Trudi said: “Natalie’s promotion comes at a strategically important time for the business and acknowledges her pivotal role in managing a remit that has vastly expanded since she joined the company. In particular, she has played a major part in growing European revenue across our portfolio in the promotions and digital categories; determining European retail strategy and leading ITVS GE’s partnership with cross-media company Screenz to produce cutting-edge dual screen apps for three of ITVS GE’s hit formats. Natalie’s skill, commitment and hard work over the past 12 months have been major contributory factors in driving this success and her promotion is both timely and deserved.”
Natalie added: “My first year with ITVS GE has seen an already impressive portfolio establish a powerful M&L presence in the market. I am thrilled to have been part of that growth and in my new role I’m looking forward to building on that success in what is certain to be an incredibly exciting time for our properties and representations.”
Natalie joined ITVS GE as head of retail in Spring 2012 with an impressive track record in licensing, retail and franchise development as well as promotions.
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