ITVS GE signs with Smith & Brooks for Matt Hatter apparel

Published on: 30th August 2013

Children’s clothing company Smith & Brooks will produce a range of Matt Hatter-branded outerwear for boys aged 4-10.MIP_COMP-(1)AUG300

The Matt Hatter clothing range will launch in Autumn/Winter 2014 across a wide selection of high street stores, specialist outlets and online retailers.

Trudi Hayward, SVP head of global merchandising, ITVS GE, said: “This licensed apparel deal with one of the best-known and most respected names in the business is further evidence of the fast-accelerating Matt Hatter Chronicles licensing programme. Matt Hatter Chronicles fans will be thrilled at the opportunity to wear clothing inspired by their hero and his adventures.”

Mark Segalov, managing director, Smith & Brooks, added: “The colourful, exciting and dynamic designs inspired by Matt Hatter Chronicles lend themselves perfectly to boys’ apparel and we think boys will love the range we are bringing out next year. We are delighted to welcome Matt Hatter Chronicles to our portfolio of popular, high quality children’s properties.”

The Smith & Brooks signing follows Platinum Films’ recent appointment of the Simba Dickie Group as the master toy licensee. They join Penguin, Titan, Topps, TDP Aykroyd, Character World, Trade Mark Collections, VMC and Pedigree in an expanding licensing portfolio for the Matt Hatter brand.

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