NEWS

IVS Group appoints Outsourced Sales Solutions as its sales agency team

Published on: 20th January 2015

IVS Group, master toy licensee for pre-school property Cloudbabies, has appointed Outsourced Sales Solutions as its sales agency team.Logo

OSS comes with a level of staffing that will enable IVS to realise its aims in the toy retail
arena. The move will enable the IVS Group to effectively establish itself in the sector having previously sold mainly in the event retail market.

Namita Kapoor, CEO, IVS, said: “We are delighted to be working together with OSS in establishing ourselves in the consumer retail market. Having been awarded the Cloudbabies licence we have worked hard to create a line of toys for younger children. The quality is exceptional and we believe that it’s just what the audience are looking for. Our next step is to position the range in front of the consumer and OSS will help us to achieve this. OSS has a significant customer base developed over the last five years, and we look forward to seeing its expertise and our extensive marketing plans delivering a profitable proposition for retailers.”

RECENT ARTICLES

Breaking News: Rubie’s close to finalising agreement to come out of Chapter 11

Bored? Games? – Festival of Licensing examines the crossover between licensing and board games

Rosie Marshall to head up plaY-room

Messe Frankfurt postpones early Q1 trade shows

Epoch launches Aquabeads TikTok campaign

MadeForMums unveils top 100 toys for Christmas

Barbie 60th anniversary campaign recognised at EMEA Purpose Awards

Posh Paws named as new plush licensee for Sesame Street

Hasbro Happy Hours programme announced for Festival of Licensing

Asmodee announces AsmoFair Part II