OSS comes with a level of staffing that will enable IVS to realise its aims in the toy retail
arena. The move will enable the IVS Group to effectively establish itself in the sector having previously sold mainly in the event retail market.
Namita Kapoor, CEO, IVS, said: “We are delighted to be working together with OSS in establishing ourselves in the consumer retail market. Having been awarded the Cloudbabies licence we have worked hard to create a line of toys for younger children. The quality is exceptional and we believe that it’s just what the audience are looking for. Our next step is to position the range in front of the consumer and OSS will help us to achieve this. OSS has a significant customer base developed over the last five years, and we look forward to seeing its expertise and our extensive marketing plans delivering a profitable proposition for retailers.”