The partnership will see the Jabuka word game distributed across North America as the company develops the title’s global reach.

Jabuka Games, based in Toronto, Canada, has announced that it has appointed Nutt Heads Brands of Plains City, Ohio, USA as its exclusive distribution partner for the Jabuka word game in North America.

The game, invented by Martin Russocki, has been growing in popularity since it was first introduced in 2019. It’s a game where letters can be twisted to be used as different letters, and where players play simultaneously, forming their own words as well as improving and stealing the words of their opponents.

Commenting on the agreement, Jabuka’s co-founder, Warren Kotler, said: “We are delighted to be partnering with Nutt Heads to move Jabuka to the next level. We feel sure that the team’s impressive distribution, logistics operation, marketing capability and enthusiasm for Jabuka is set to drive the brand forward.”

Nutt Heads Brands (formerly Sullivans Distribution) has established itself as a significant player in the North American games market, notably with Kids Against Maturity.

Bob LaRocca, VP of Sales at Nutt Heads, observed: “Jabuka is a great addition to our range. The game truly offers a new experience for word game players and has tested incredibly well when compared with established word games on the market.”

Jabuka will be available from Nutt Heads from the beginning of February 2023, and Nutt Heads will be exhibiting the game at shows in Dallas, Atlanta, Seattle, Minneapolis, Las Vegas, New York Now, Astra Toy Boat and Toy Fest West in January and February.

Sales enquiries for North America should be directed to Bob LaRocca, VP Sales, Nutt Heads Brands LLC on Bob@nuttheads.com or (845) 218-0400.

The Jabuka game is marketed worldwide by Kids International Marketing. For more information, contact Kim Carter on kidsinternationalmarketing@gmail.com or 00 44 (0)7770 661461.