Jazwares will have master distribution rights for Jada’s product line to mass and specialty retailers.
Under the terms of this deal, Jazwares will distribute Jada’s entire product offering. This includes Jada’s licensed die-cast and radio controlled vehicles, as well as Metals Die-Cast, a line of highly stylized, licensed die-cast figures which come in 15.3cm, 10.2cm and 6.4cm scales.
Bill Simons, CMO of Jada Toys, commented: “Jada has experienced growth in the US thanks to our best-in-class licences, collectibles and radio control vehicles. Our goal for 2017 is to continue our growth outside the US, becoming a global entertainment company with worldwide distribution. Partnering with Jazwares provides turn-key distribution of our entire line across Europe, a key step in achieving our international objectives.”
New retailers interested in purchasing Jada merchandise through Jazwares can contact Daniel Sugrue, sales director at Jazwares via DSugrue@Jazwares.com