Jada Toys and to spread kindness with new partnership

Published on: 9th November 2021

The partnership will kick off with an Instagram Live event all about the importance of kids and kindness on Thursday 11th November. 

Jada Toys’ B-Kind doll line

Jada Toys, a global toy manufacturer and maker of the B-Kind doll line, and, a research-led non-profit dedicated to educating and inspiring people to choose to be kind, has announced a partnership aimed at spreading and encouraging kindness. As brands closely aligned in their mission and values, teaming up will enable both to educate and inspire kindness through their work and products.

The partnership will kick off with an Instagram Live event all about the importance of kids and kindness on Thursday 11th November at 2pm EST/11am PST. Taking place on’s Instagram page, the Instagram Live conversation will tackle related topics, from why being kind is so important in today’s world to how you can teach these values to children, and more.

The panel will be comprised of parents including:

  • Moderator: Jaclyn Lindsey, co-founder and CEO of
  • Panelist: Betty Cheung, parenting & lifestyle influencer and mother of three girls
  • Panelist: Thais Eliasen, parenting influencer and mother of four
  • Panelist: Talie Knutson, director of marketing at Jada Toys, and mother of two

“It was a no-brainer for us to partner with as we stand for the same things,” said Talie Knutson, marketing director at Jada Toys. “As a company, kindness has always been at the centre of our core values and we’re thrilled to bring this to parents through this collaboration and to kids this holiday season through our B-Kind doll line. We’re excited to officially kick off this partnership with an event that brings a meaningful, relevant and honest conversation about being kind to the forefront with parents.”

“We are thrilled to be partnering with a company like Jada Toys,” said Jaclyn Lindsey, co-founder & CEO of “Its new doll line is an incredible and innovative way to help children everywhere learn more about the importance of kindness. When we identify the brands to partner with, it first begins with values alignment. Are we working towards the same goal? This was an easy yes. Thanks to Jada’s support, we will be able to continue our work of delivering our evidence-based curriculum, Learn Kind, to K-8 students everywhere.”

Jada Toy’s B-Kind brand is an eco-friendly doll line that promotes positive messages of kindness and inspires kids to be creative and compassionate. The line features six 12.25″ dolls which are eco-friendly, from the recycled materials they’re made from to the eco-fashions they wear, to the reusable packaging created from ink made from soybeans.


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