Disney UK says its pre-school animated show, Jake and the Never Land Pirates is the number one rated series on Disney Junior UK and is set to release a new product range and a high impact Disney Store takeover in April with the launch of series 2.
The second season will premiere on Disney Junior on 16th April, and will feature a list of celebrity guest voices such as Sharon Osbourne, who stars as the voice of Mama Hook, mother of Captain Hook. Classic character Peter Pan will make his first appearance on Jake and the Never Land Pirates in a double episode entitled Peter Pan Returns on Friday, 30th March at 5:30pm and later released on DVD on 2nd April.
The Disney store will celebrate the launch in April. The store will be hosting free events inspired by the series and featuring crafting activities and an interactive showtime experience. Kids will also be invited to take part in a Jake and the Never Land Pirates themed in-store treasure hunt.
Tricia Wilber, CMO, The Walt Disney Company EMEA, comments: “Jake and the Never Land Pirates has built a huge global audience in less than a year since launch and we’re incredibly excited about its potential across The Walt Disney Company. As with all Disney Junior series, its success is built on using great characters and storytelling to create a real emotional connection with its audience. Disney Store activity will deepen this connection by bringing to life the show’s themes of role-play, teamwork and adventure for kids around the country in a really fun, interactive way.”
Anna Hill, chief marketing officer of The Walt Disney Company UK, adds: “Creating and nurturing popular franchises such as Jake and the Never Land Pirates is hugely important for us at Disney. Its hit ratings success is really helping to maximise opportunities across many lines of business and we are looking forward to supporting it with new product and activity that really capture what fans love about the show.”
A third season has been given the go ahead for 2013.