Jake toys set sail nationwide

Published on: 15th June 2012

Jake and the Never Land Pirates set sail for playtime as Fisher-Price launches toys from the hit Disney Junior property nationwide.

The launch follows the success of the hit series; one of the top rating shows on Disney Junior and already set for a third season in 2013.

The range includes figures, play-sets Pirate Ship Bucky and Hook’s Battle Boat, the Yo Ho Let’s Go Talking Jake and role-play items like Jake’s Magical Sword.

The range will have an extensive marketing programme to support the launch, including TV advertising, retailer activity, a fully integrated press campaign, digital and social media.

Wendy Hill, senior marketing manager, Fisher-Price said: “We had an early set up with one key retailer and the sales readers have been very impressive. There is already a lot of consumer awareness and demand for this property, and the great range of toys really complements the story line and pre-schooler play patterns. It has all the ingredients to be a phenomenal property for us.”


The March 21 edition of Toy World is out now

Vivid Goliath welcomes Ben Hogg as UK marketing manager

BBC seeks vintage toys and memorabilia experts

GB eye joins the Abysse Corp group

Edx Education teams up with Annabel Karmel

Moose celebrates five wins at Australian Toy Awards

Spin Master announces Q4 and full year 2020 results

Sambro International appoints Paul Blackaby as new CEO

Chancellor unveils £5bn fund to help high street recovery

Dino Ranch signed up by Disney+